BASED

Your hair is part of your confidence—so give it the care it deserves. Our complete routine cleanses, hydrates and strengthens your hair while helping reduce breakage and create a fuller, healthier-looking appearance. Because stronger-looking hair starts with better care.

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Based Bundle™—Complete Hair care kit

Based Bundle™—Complete Hair care kit

$89.99
$159.00 $89.99 - 43%

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$89.99
$159.00 $89.99
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ELSUENO
Based Bundle™—Complete Hair care kit
$89.99
$159.00 $89.99

Finally, one routine instead of five products"

★★★★★
I used to mix a shampoo from one brand, a pomade from another, and a sea salt spray that smelled like nothing from a third. Having the whole routine in one bundle means it's all actually meant to work together — and the Santal scent carries through from the shower to the finished style instead of clashing with itself.
— Marcus T., Verified Buyer

The scent gets more comments than the haircut"

★★★★★
The sea salt spray and pomade both carry that Santal sandalwood scent, and it's subtle enough that it doesn't fight with my cologne. Coworkers keep asking what it is. Also relieved it doesn't leave my hair feeling crunchy or salty like the spray I used before.
— Daniel R., Verified Buyer

Real volume, not the stiff helmet-hair kind"

★★★★★
My hair is thin and falls flat by early afternoon with almost everything I've tried. A spritz of the sea salt spray plus a small amount of clay at the roots gives me lift that actually lasts, and it still moves like hair instead of feeling glued in place.
— Jordan K., Fine/Straight Hair

First grooming set that didn't wreck my scalp".

★★★★★
I have a sensitive scalp and most sulfate shampoos leave it dry and flaky within a day. This shampoo and conditioner duo doesn't do that to me, and I like that I can actually recognize the ingredients — shea butter and aloe instead of a page of chemicals.
— Alex P., Verified Buyer

Bought it as a gift, it didn't sit in a drawer"

★★★★★
Got this for my husband's birthday mostly because the packaging looks sharp on the counter. The wooden comb ended up being the surprise favorite — he actually uses the whole routine every morning now instead of it disappearing into the cabinet like every other grooming gift I've bought him.
— Casey M., Verified Buyer

Better texture on my waves than anything from a salon".

★★★★★
Wavy, medium-thick hair is hard to style without it turning to frizz. The sea salt spray defines the waves without the crunch, and a little pomade tames the front without weighing down the rest. This is the first combo that's actually worked for my hair type.
— Theo W., Wavy Hair

FAQ

What's included in this bundle?

The full BASED routine: Santal Sandalwood Sea Salt Spray, Texture Powder, Hair Clay, Pomade, and the Shampoo & Conditioner duo — plus a free wooden comb included with this bundle, no code needed.

What does it smell like?

The signature scent across the styling products is Santal Sandalwood — warm and woody without being heavy or overpowering your cologne. The Shampoo and Conditioner carry a lighter Peppermint & Coconut Oil scent for the shower step.

Will this work for my hair type?

Yes. Straight and fine hair usually sees the biggest change from the Sea Salt Spray and Texture Powder (instant lift without added weight), while thicker, coarser, or curlier hair tends to lean on the Clay for stronger hold or the Pomade for a smoother, shinier finish.

What order should I use everything in?

Shampoo, then Conditioner in the shower. On towel-dried (not soaking) hair, spray in the Sea Salt Spray for texture. Once mostly dry, work a dime-sized amount of Clay or Pomade through your hands and into your hair depending on the hold you want, then finish with the wooden comb to set your style.